The harder your sales force works, the more conversions they will achieve. Firms that are proactive about acquiring new weights business prospects gain an edge over companies that adopt a more passive approach.
(article continues below)
Typically, companies that offer products and services weights businesses find it hard to meet their lead generation requirements using in-house resources. As a result, solving the lead gen challenge is top of mine for many sales managers and business owners.
Overview of the Third-Party Lead List Provider Market
There are hoards of companies eager to sell weights business lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of weights business lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is head and shoulders above most other providers. They have a broad range of weights business contacts that can be filtered according to your precise sales criteria.
Investment or Expense?
Many business leaders erroneously classify lead lists as an optional, short-term expense. In fact, a good lead list is an investment in your company's future. The weights business contacts you acquire through a reputable lead list provider are potential long-term clients. Additionally, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Leads vs. Prospects
If you've done your homework, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the weights business contacts have been culled from a larger group of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Based on your interest in weights business lead databases, you may enjoy these resources.
If you have an existing weights business, we've got some more appropriate guides for you:
If opening a weights business is on your to-do list, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, please browse our alphabetical list marketing guides below.