Frustrated by how much competition there is in selling to Wesleyan churches lately?
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To expedite sales cycles, leading sellers purchase sales lead databases provided by reputable third-party mailing list brokers.
Lead List Vendor Recommendations
An Internet search is typically the first step businesses take when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to Wesleyan churches rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Measuring Lead List ROI
There are several metrics that can be used to evaluate the effectiveness of Wesleyan church lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.
Lead Lists: Build or Buy?
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. So a decent list provider can produce a list of prospective Wesleyan churches at a cost that is much lower than in-house lead generation. Even more, world-class lead list vendors have developed mechanisms that capture new Wesleyan churches as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, that kind of accuracy just isn't practical.
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