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To dominate in sales to wholesale distributors businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.
Ramping Sales and Profits with B2B Lead Lists
Consumer-based marketing techniques fall flat when selling to wholesale distributors businesses. You can spend a ton of cash on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to wholesale distributors businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.
Good Lead Brokers
Quite simply, there is nothing magical about locating high quality, wholesale distributors business lead lists. First-rate lead lists come from first-rate lead list providers.
So as a seller, your search needs to focus on the top 10% of providers in the marketplace. Young and unproven lead list vendors typically aren't the best candidates for business owners who are serious about sales.
At Gaebler, we advise our readers to consider Experian Business Services for wholesale distributors business lead lists. Experian has proven their mettle with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the wholesale distributors businesses on the list, each contact becomes a portal a larger network of wholesale distributors business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By working its network of contact, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists later, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
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