Keep in mind that most wholesale salt businesses exercise caution when making purchases. Clear messaging is essential, but even that will fall short unless you have invested in a high quality lead list.

Criteria for Lead List Vendor Selection

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:

• Large database. We think it's important for businesses that sell to wholesale salt businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
• Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
• Delivery speed. When your business needs a new supply of wholesale salt business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.

Using Lead Lists for Direct Marketing

With direct mail, you have to get it right the first time. When a wholesale salt business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest liberally in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding wholesale salt business names to a list -- it's about producing a high quality list of wholesale salt business sales prospects.

Lead List Dynamics

It makes sense to focus lead list generation on wholesale salt businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.