Be aware that workers' compensation attorneys businesses are diverse operations with unique needs and circumstances.
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But what they may not know is that it's often more advantageous to use third-party lead and mailing lists than it is to perform lead generation exclusively in-house. Here's what you need to know about third-party workers' compensation attorneys business lead lists.
Cost Benefits of Lead Lists
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. When you consider how much time it would take your sales team to create a large database of constantly updated workers' compensation attorneys business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of workers' compensation attorneys business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.
Checklist for Choosing Lead List Providers
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a great lead list provider, including the following:
- Large database. We think it's important for businesses that sell to workers' compensation attorneys businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of workers' compensation attorneys business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
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