January 22, 2021  
 
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Mailing Lists for Writing Services Businesses

Prospecting and telemarketing are core components of sales strategies focused on writing services businesses. But before you can close the sale, you need to develop great leads -- and writing services business lead lists are the right tools for the job.

Foundational marketing strategies can be worthless in B2B sales because businesses and consumers are different types of sales targets.
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To begin with, most writing services businesses practice careful purchasing routines. A focused value proposition is essential, but even that may not be enough unless you have invested in a high quality lead list.

Which Lead List Vendor Should I Use?

Personal references are a prerequisite in selecting a writing services business lead list provider. When business professionals approach Gaebler for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of writing services business leads.

Even so, you'll want to interview several potential vendors to find the one that is most capable of meeting your needs and budget requirements. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.

Third-Party Lead Lists Versus Do It Yourself

It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated writing services business contacts, it's not difficult to see why lead lists are a cost-effective alternative.

Sales Lead List Procurement

The most valuable lead lists focus on writing services businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.

Types of Data Available from Lead Database Vendors

In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you can get fields like Estimated Annual Sales, Company Website and Year Established.

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