Doing media interviews without having been through media training is not the brightest move. Even if you think you know what you are doing, media training can help you avoid interview mistakes and get the best possible coverage.
Effective media training should always include training on bridging techniques. With these techniques under your belt, you can maintain control of the interview and guarantee coverage of your main messaging points.
If you're a PR savvy business leader, you will eventually be asked to participate in a media interview. With your personal reputation and the future of your company hanging in the balance, you need expert advice for doing well with media interviews.
You're scheduled to conduct your first television interview and you're more than a little nervous. That's understandable -- television interviews can be tricky. But these steps will help you make the most of your broadcast interview opportunity.
Getting on television can make you a national celebrity. However, it is not easy because producers receive thousands of pitch letters every day. Thus, you make to stick out from the rest of the crowd.
As an interviewee, you have the right to ask a few questions prior to an interview. But what questions are appropriate to ask a journalist before an interview? And what questions are completely out of bounds?
Media training sounds like a great idea for your business. But is it really worth the investment? You'll have to decide that for yourself. But here's a sampling of the things that are typically covered in media training sessions.
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