The network marketing industry is full of words that don't mean much to the average person.
But to a network marketing professional, those words mean everything because they communicate important aspects of the network marketing process. Here is our list of must-know words for every network marketing professional.
- Distributor – An individual who signs up to sell products or services for a network marketing company. Distributors are also expected to recruit other people to the company.
- Sponsors – People who recruit new distributors and train them how to sell the company's products. At some point, all distributors are expected to also become sponsors in most MLM business models.
- Upline – Consists of all the people who occupy higher rungs on the organization's ladder than you do, including your sponsor.
- Downline – Consists of all the people who occupy lower rungs than you within the company. The distributors you recruit are part of your downline.
- Frontline – The distributors you directly recruit, train, and sponsor, and who are on the first level of your downline.
- Width – The number of people in your frontline or the number of people the company allows you to have in your frontline based on its structure.
- Matrix Plans – Tiered compensation plans that limit the number of people you can have on your frontline to two or three individuals.
- Stairstep/Breakaway Plans – A compensation plan in which distributors are expected to meet a series of monthly quotas and levels similar to stair steps. When the distributor reaches a certain achievement level, he can breakaway from his sponsor and start his own group.
- Warm Market – Sales and recruiting prospects that you know personally. Friends, family members, acquaintances – if they know who you are, they are part of your warm market and are considered fair game.
- Opportunity Meeting – Event organized by network marketing distributors to present distributorship opportunities to prospects.
- Personal Volume – How much inventory you buy from the company in a month.
- Personal Sales Volume – How much product you sell for the company in a month.