Small Business Finance News

Cross MediaWorks Offers 2010 Platform Media Predictions

Written by Jenna Weiner
Published: 1/4/2010

Cross MediaWorks suggests SMB owners focus their advertisement spending on television.

As small businesses kick off the new year, they will still face the challenge of drawing consumers in a slow-recovering market. It may be good news for small business owners that Cross Mediaworks has released its predictions for 2010 media content and strategies that could help maximize exposure to potential clients.

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Cross MediaWorks suggests that marketers get more visual and interactive with their online advertisements. It predicts that online picture or written ads aimed at "passive eyeballs" will prove inefficient this year.

The company also suggests that content geared for mobile devices will not show any dramatically increased value this year.

Cross MediaWorks expects 2010 to see a new emphasis on the measurement of performance, with increased attention given to data on sales generated by social media. The company does not necessarily think social media will pay off as much as other advertising platforms.

Perhaps surprisingly, Cross MediaWorks predicts that television will prove the most cost-effective option for advertisers as viewership will increase in 2010. Company officials advise business owners to continue television ads, as they think online and mobile promotion will not surpass television for at least eight years.

These predictions offer small business owners a unique perspective, as other media strategists think social media will take the lead this year. According to eMarketer, marketers will spend more than $2.2 billion worldwide to advertise on social networks in 2010.

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