October 31, 2020  
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MerchantCircle: Small Business Confidence Up Thanks To Holiday Revenues

Written by Jenna Weiner
Published: 2/15/2011

A new optimism report marks a 5.1 percent increase among small business owners.

Small business news would not be complete without yet another report on the level of optimism among owners.

Entrepreneur Finance News

The most recent study was released by MerchantCircle, the largest online network of local business owners in the nation. Its Merchant Confidence Index, which surveyed more than 8,500 small business owners, reported good news by jumping 5.1 percent to reach a score of 63.5 out of 100 for the fourth quarter of 2010.

Much of this jump the network attributes to high holiday revenues, with 34.9 percent of merchants seeing their 2010 holiday revenue "improve" or "improve significantly" in comparison to 2009.

"Finally, we are seeing glimmers of hope from merchants who have weathered the economic storm over the past year and are expecting a better economic landscape in 2011," said Darren Waddell, vice president of marketing at MerchantCircle. "Our survey results show that for the first time in over a year, small business owners see their recent holiday revenue jump as an indicator for economic rejuvenation."

Additionally, the National Federation of Independent Business' Index of Small Business Optimism saw a slight increase in optimism, with a rise of 1.5 points.

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