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New Tool To Help Small Businesses Use Facebook

Written by Jenna Weiner
Published: 6/21/2011

Roost Facebook tool designed to give information and advice to small business owners.

Social media use has been a hot topic recently in small business technology news, and today Roost added another story to the mix by announcing the launch of a new tool that will allow small business owners to better understand and leverage their Facebook presence.

New Tools for Business Owners

Roost's tool, called the Local Scorecard, utilizes an algorithm to analyze the "Likes" that a small business receives on Facebook. The tool considers the geographic distribution of a business's Facebook fans as well as other data to generate a score indicating the extent to which a business has penetrated its local market.

The tool also makes recommendations about steps a business can take to improve its score via Facebook marketing. This is an extension of Roost's overall service, which is to help small businesses plan and execute successful social media initiatives.

Half of all U.S. businesses utilize social media like Facebook to reach customers, according to a recent Regus report. However, a Zoomerang survey released on June 15 showed only 23 percent of small businesses nationwide have a presence on social media sites. 

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