Report: Small Businesses Spending More On Search, With Good Results
Written by Jenna Weiner
A quarterly report shows that small business have increased their spending on search marketing.
Recent small business finance news indicates significant growth for search advertising.
The newest quarterly report from WebVisible found that small businesses are spending more on search, and becoming more successful at converting search leads into website actions.
Small business advertisers spent 30 percent more on search advertising in the last quarter of 2009 than they did in Q3, and 111 percent over Q4 2008.
"These numbers show increased confidence by small businesses in using search to gain leads," said WebVisible CEO Kirsten Mangers, "and increased ability to turn those leads into sales."
Conversion rates for small business advertisers improved, with 35.3 percent of clicks resulting in users taking action. The majority of those actions were phone calls, but users also sent emails or texts, viewed videos, completed forms or printed driving directions.
In addition, WebVisible's report found that over the past year, video capability grew faster than any other website feature for small business advertisers. While only five percent of advertisers showed video on their websites in Q4 2008, that number jumped to 19 percent one year later.
The search engine marketing industry is set to grow even further, according to the Search Engine Marketing Professional Organization's annual State of Search Engine Marketing Report. SEMPO estimates that the industry will grow 14 percent in North America by the end of 2010.
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