SMB Holiday Festivities Get Plain But Personal
Written by Jenna Weiner
SMBs will party in the face of the recession this holiday.
Even as the National Federation of Independent Business reports of small businesses remaining skeptical about the economy make the news, for small business owners and their employees this holiday season it is still a time to be festive.
According to a survey of Challenger Gray, a majority of businesses (62 percent) will host year-end holiday parties in spite of trying times. Celebrations are expected to be low key, frugal, more personal, and - some say - more fun.
Fox News' Susan Wilson Solovic, a small business expert, advised SMB owners to use this year's parties to bring employees together. She suggested downsizing events to staff only and making parties potluck to promote co-worker camaraderie and save cash.
Ginny Pitcher, president of Kel & Partners, a marketing and public relations firm based in Boston, told the Associated Press her firm is looking forward to their down-to-earth festivities.
She and co-workers recently tried a pot luck party in place of a restaurant event. "We found it was the best holiday party we've had to date," she told the source. The event became a true celebration of colleagues. Pitcher explained, "People were there till the wee hours of morning, talking and getting to know each other better."
On a related note, according to the American Express Open Small Business Holiday Monitor, a third of small business owners will be giving employees gifts this year.
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