Survey Finds Consumers Wary
Written by Jenna Weiner
A ForecastIQ analysis predicts increased same store sales for retailers despite low consumer confidence.
A new ForecastIQ analysis predicting increased same store sales for big clothing retailers provides useful insight for small business owners looking to take the pulse of consumer expectations and confidence.
ForecastIQ reports that a majority of shoppers expect prices on staple items like denim jeans to go up, which they almost certainly will, as retailers pass on the increased cost of cotton. Dollars earned through sales might therefore go up while retailers' profits will not.
According to the analysis, consumers are bothered by price hikes but many will continue to shop. For June and July, same store sales should be up for retailers ranging from high-end department store Neiman Marcus to the Gap-owned Old Navy.
The report also ties predicted consumer behavior to overall confidence, which is down, and expectations regarding gas prices, which are anticipated to go up by 82.1 percent of those surveyed.
To offset money spent at the pump, 35.2 percent of those surveyed said they will spend less on clothing.
In possible good news for small businesses, 43.7 percent of those surveyed said they plan to conserve gas by shopping closer to home. An opportunity might therefore exist for smaller retailers to win local business.
Have Friends Who Might Like This Article?
Share this on Twitter
Let them know on LinkedIn
Ready to Learn More? We Think You Might Like These Articles:
About Our News for Small Business Owners
If you liked this small business news article, you can find plenty more like it on our site. We cover essential news stories for entrepreneurs. In addition to breaking news for entrepreneurs, we also have tons of helpful articles that cover topics like obtaining venture capital, preparing a marketing plan, getting publicity and much more.