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'Serial Entrepreneur' Claims Timing Is Everything

Written by Jenna Weiner
Published: 3/10/2010

According to analyst and entreprenur Jon Fisher, following "economic cycles" is the secret to startup success.

For Jon Fisher, startup developer, investor and academic, what a business does and how well it promotes itself are not necessarily the most important factors in potential success. According to Fisher, Venture Beat recently reported, it's not the "what" or the "how" that makes the biggest difference - it's the "when."

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Venture Beat describes Jon Fisher as an analyst with his finger tightly on the pulse of the economy. Through methodology developed while on the faculty at the University of San Francisco, Fisher has been able to predict "economic cycles" that hold the key to determining a startup's success.

Fisher suggested that a down economy is the best time to invest in a small business startup. News of recovery is a sign that it is time to sell.

"I think right now as the wave is forming, or I should say stabilizing, it’s an excellent time to be starting a company," he told Venture Beat.

Not everyone may have Fisher's ability to predict the economic future - he has anticipated unemployment rates with startling accuracy - but his unorthodox thinking may imply effective strategies that can help make sense of business news for entrepreneurs.

The New York Times recently reported on a study by outplacement firm Challenger, Gray & Christmas, which found that some are already following Fisher's advice, though perhaps inadvertantly. In 2009, 8.6 percent of laid-off workers started their own business, a 3.5 percent increase from 2008.

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