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American Express OPEN Highlights Small Business Saturday, Following Thanksgiving

Written by Jenna Weiner
Published: 11/8/2010

Holiday will follow Black Friday

One of the nation's most well-known credit card companies is creating a brand-new event for small business owners throughout the country in order to help them take advantage of the holiday season.

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American Express OPEN, which specializes in a helping small businesses, announced that it was supporting the creation of Small Business Saturday, following the Black Friday "holiday" after Thanksgiving and before Cyber Monday. The nationwide initiative, which seeks to put a spotlight on local businesses, has been embraced by people throughout the country, including New York City Mayor Michael Bloomberg.

"Small businesses are the backbone of our economy and the glue that holds communities together, and we've always sought new ways to support them -- something that became even more important when the national economic downturn began," said Mayor Bloomberg. "When Ken Chenault told me about his idea for Small Business Saturday, I jumped at the opportunity to participate."

Mayor Bloomberg made other news for small business when he announced six new programs to support New York City's fashion industries. The new initiative hopes to help small businesses in the industry get off the ground and improve the city's economy.

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