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American Express OPEN Showcases 'New Rules' For Women Entrepreneurs Online

Written by Ken Gaebler
Published: 4/8/2010

New online resource will equip women how to navigate the "new normal" of today's business world.

American Express OPEN has launched a new section of online content entitled "The New Rules of Doing Business for Women Entrepreneurs."

Entrepreneur Open for Business

The page shares insight and advice from experts who took part in the American Express OPEN Women's Business Summit. It focuses on educating women entrepreneurs on the shifting business climate.

Presenters at the Houston summit, which took place in February, provided the latest business news for entrepreneurs in four areas: money, management, marketing and government contracting.

Because 89 percent of attendees had businesses which had been established for at least three years, the curriculum of the summit was created to address small business owners in the post-startup phase.

American Express OPEN vice president Sophia Lundberg called women business owners "a vital part of the US economy," and said that "supporting them can make an important contribution to economic recovery."

Lundberg explained that OPEN has "the resources, partners and breakthrough programs needed to teach women business owners to adapt to the 'new normal' via our 'new rules' of doing business."

Also featured at the summit was Make Mine a Million $ Business, a national initiative for female entrepreneurs founded by Nell Merlino. Merlino is scheduled to deliver the kickoff speech at the Entrepreneur Expose event in New Jersey on May 1.

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