Small Business Startup News

More Than Nine In Ten Employers Turn To Social Recruiting

Written by Tim Morral
Published: 7/20/2012

Companies are relying on sites like Facebook, Twitter and LinkedIn to identify and recruit new employees as social recruiting hits an all-time high.

Social recruiting is here to stay -- and it's playing a larger role in finding good employees, says recruitment solution provider, Jobvite.

Social Recruiting for HR

According to Jobvite's annual Social Recruiting Survey, 92 percent of U.S. employers now use social media networks to locate potential employees, a marked increase from the 78 percent of companies that used social recruiting strategies just five years ago.

The study also found that LinkedIn continues to be the most popular platform for social recruitment with virtually all (93%) of businesses leveraging it at some point in the hiring process. But with two-thirds of employers using Facebook and more than half (54%) using Twitter, other social media resources are also being incorporated into the recruitment process.

"The rise in social recruiting has allowed both candidates and employers an easier way to find the best match," said Dan Finnigan, president and CEO of Jobvite. "We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer."

Other study findings include:

  • Seven out of ten employers have achieved hiring success using social media- up from 63% in 2011 and 58% in 2010.
  • LinkedIn still delivers the highest rate of successful social hires at 89 percent.
  • Although only 20% of employers report that it takes less time to hire using social recruiting, more than a third have seen an increase in employee referrals and in the quality of applicants.

"Social recruiting became the norm because it works so well," said Eric Hollander, global recruiting manager at Chiquita Brands International. "At Chiquita we use Jobvite to reach a pool of talent that we couldn't access using traditional methods. We're able to turn our entire company into recruiters, and we've gotten tremendous results from employee referrals and candidates we found via social networks."

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