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Single Mom Becomes A Successful Salsa Entrepreneur

Written by Jenna Weiner
Published: 5/28/2010

Cindy Holleman of California has found success by starting her own business to produce and sell salsa.

The Desert Sun of Palm Springs, California, recently profiled entrepreneur Cindy Holleman, a single mom who has been able to create her own small business selling salsa. While the recession created bad news for entrepreneurs across the country, Holleman took advantage of the right idea at a desperate time.

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"I was out of funds to pay even my basic bills," she told the paper. "We'd been gifting the salsa for years. Then one day as I was driving home it came to me: Sell the salsa."

The product became popular, and Holleman has now been selling Stick Figure Salsa for seven months, averaging 27 cases a month in sales. The condiment is sold at Jensen's Finest Foods and Harvest Health Foods in Palm Desert.

Looking for advice on how to get started, Holleman contacted a nonprofit organization that helps small businesses. As the paper reports, the organization's help allowed her to find stores to sell her product, and the business has accelerated from there. In January, Holleman contracted a company in Newport Beach to mass produce her salsa.

For potential entrepreneurs thinking about similar small business success, the U.S. Small Business Administration has Small Business Development Centers around the country. According to the SBA's website, these centers offer "one-stop assistance" by providing current and prospective small business owners with a variety of information.

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