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Small Businesses Prefer More Time To More Money

Written by Ken Gaebler
Published: 3/8/2011

A recent survey found that small businesses would take more time with their businesses than an extra influx of cash.

As indicators such as unemployment - including the lowest rate in two years - hiring and lending improve, small business news is reporting owners are increasingly more likely to open their pockets and invest in their businesses now, rather than wait for an even brighter economic future.

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The second annual "Brother Small Business Survey" reported that 47 percent of small business owners would rather invest in their businesses now to gain an edge over competitors than wait around - an increase of 11 percentage points from 2010.

However, owners recognize that money is no substitute for time spent growing and improving a business. In fact, 30 percent of respondents said they would rather have more quality time to spend on their ventures than cash in their coffers.

"When running a small business, time is the ultimate commodity," said John Wandishin, vice president of marketing for Brother International. "Small business owners are looking for reliable equipment and services that help them save time running their business so they have more time for their customers."

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