Small Business Startup News

Social Networking May Help Entrepreneurs Connect With Venture Capitalists

Written by Jenna Weiner
Published: 9/22/2009

With personal relationships forming the key to securing venture capital funding, many entrepreneurs may find LinkedIn and other social networking sites to be a valuable resource.

Although the lackluster IPO and mergers and acquisitions markets have put a dampener on some hopes for startup success, there is one bit of technology news for entrepreneurs that provides a glimmer of hope - the proliferation of social networking platforms may make it easier for entrepreneurs to find venture capital backing.

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At least that is the opinion of Mark Suster, a general partner at GRP Partners, which specializes in venture capital for startup and early stage companies. In an article for SmartPlanet, Suster noted that social networking sites such as LinkedIn have made it easier for entrepreneurs to connect to venture capitalists in a meaningful way, instead of simply submitting their business plans to a generic inquiry email address.

"Most VC's will figure that if you are truly an entrepreneur you'll find somebody skull and bones that knows them, develop a relationship with that person and find a way to get them to introduce you to the VC," Suster wrote. "If you can't do that then you're probably not really an entrepreneur."

Luckily for entrepreneurs, the development of that kind of relationship has become easier with current technology, Suster noted.

However, if an entrepreneur fails to get VC funding, it may not be such a bad thing - a recent article in Fortune magazine suggested that businesses without startup funding may actually be more motivated to succeed.

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