Small Business Technology News
Apple To Enter Small Business Market
Written by Jenna Weiner
Technology company planning to cater to small businesses.
Apple may soon be making news for entrepreneurs with its entry into the small business market.
The computer giant, known mostly for consumer devices, recently showed signs that it would be shifting its focus to small businesses. The Wall Street Journal reports that Apple will soon take steps to cater to small businesses by introducing products to fit their needs. The company is currently in the process of bringing on board engineers in order to help build computers for small companies.
"Apple is targeting smaller, local businesses that it can reach through its chain of nearly 300 retail stores, according to two Apple employees familiar with the company's strategy," the WSJ writes. "The new jobs could pay up to $80,000 a year, one of them said."
Another sign that the technology giant is getting into the small business field can be found in the design of new stores, which have specially designed conference rooms for small business meetings.
In recent weeks Apple has come under fire because of antenna issues on the newest version of the iPhone. The CEO of Apple, Steve Jobs, said that many smartphones have similar issues, and the company was doing all it could to rectify the situation.
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