Small Business Technology News

IPad Apps Converting More Small Business Owners To Apple From Microsoft

Written by Jenna Weiner
Published: 3/2/2011

Apple iPad apps persuading more small business owners to switch to the tech giant from Microsoft.

While Microsoft may be the current default package provider for small businesses' software needs, technology news for entrepreneurs is suggesting Apple may be challenging for dominance.

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This week, Apple announced that beginning in March it would begin offering Joint Venture, a package that will provide small businesses with priority service for tune-ups and repairs. However, the company is also appealing to the sector in a less direct manner.

More small business owners have begun flocking to Apple through its tablet computer, the iPad, and its itinerant business-related apps, which are growing at a quick rate, Michaels Hickins writes in an article for the Wall Street Journal.

"Many apps are being developed by business software makers like SAP and Oracle to help executives access real-time measures such as inventory levels or demand. Software vendors make these apps free of charge to increase usage among existing customers and as a selling point to potential future customers," Jan Woodcock, an analyst with Wipro Consulting Service, told Hickins.

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