Small Business Technology News
New Google Tools To Build Mobile Sites
Written by Jenna Weiner
Google has made it easier for small businesses to build mobile-friendly web pages.
New Google tools have been launched to help small businesses more effectively reach customers on their mobile devices.
Last week, Google made small business technology news with its Mobile Sites feature, which the company described as an easy way to create websites tailored to mobile devices like smartphones. By enabling the tool, users who build their pages using Google Sites can automatically have their web page features, such as width and sidebars, adjust when loaded on an Apple or Android mobile device. Since launching Mobile Sites, Google has added templates for landing pages, eCommerce and other website components, making it easy for businesses to set up mobile-friendly web pages.
A June 29 post on the Google Mobile Ads Blog cited a company survey that found 61 percent of users were unlikely to use their phone to access a site they did not find mobile-friendly. The post also claimed more than 50 percent of Americans will own a smartphone by the end of 2011.
At the same time small enterprises are seeking a mobile web presence, they are relying on mobile apps themselves to do business. An AT&T survey released last March showed 72 percent of small business owners polled use mobile apps for business purposes, with 38 percent saying they could not survive without them.
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