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Small Business Owners Using More Social Media Than Ever

Written by Jenna Weiner
Published: 12/10/2010

Discover survey finds that 59 percent of small business owners use some form of social

More small business owners are using social networking than ever before, according to a recent poll by Discover.

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The survey revealed that use of social media websites by small businesses has tripled in the last three years and gone up by 23 percent in just the past six months. And while 59 percent of small business owners reported being members of the online social network community, only 29 percent said that they had used it for business operations.

"Before social networking caught on, small business owners were limited to more traditional methods of finding new business through face-to-face outreach, local advertising, basic email and word-of-mouth, which can be time consuming," said Ryan Scully, director of Discover’s business credit card. "Now that they see some opportunity for reaching specific web audiences exponentially through their own core contacts, it’s conceivable that skilled entrepreneurs are already using social networking as a very surgical marketing tool."

Discover made other news for small business recently after commissioning another small business survey. The Discover Small Business Watch rose three points in November to a score of 87.2, up from a score of 84.2 in October.

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