Small Business Technology News

Website Critical To The Success Of Business

Written by Jenna Weiner
Published: 8/9/2011

Small business website quality can determine whether a business fails or is successful. Businesses that don't have a website, or that have a low-quality website, may be in for a rude awakening.

In what may not come as shocking news for small business, a blog post on USA Today by the Small Business Association said that an effective website is critical to a small business, giving credibility, driving sales and allowing customers to access a company whenever they need to.

Online Success In Small Business

"An expensive web developer or search engine firm isn't always necessary to make an engaging site," the post said. "There are many cheap and free online services that provide easy-to-use templates. By taking a few hours to learn these tools, you can save the costs of hiring outside help."

Brandon Yanofsky of BlistMarketing's website, on online relationship marketing company specializing in small business website design and marketing, said businesses need to have a website, as people are looking for the product and service online.

"People are now using search engines to find products and services," Yanofsky said. "The only way a small business can appear in the search engine results is if they have a website."

Yanofsky said websites are the best way to spend a marketing budget, as website will yield more results for less money. 

Share this article


About Our Small Business News

Our reporters cover all aspects of entrepreneurship. Our perspective is all about giving you news you can use to start and grow your business.

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary