This glossary seeks to explain specialist SEO terms in ordinary English.
A measure of how frequently your keyword appears in relation to the page's total word count. If your web page has 400 words and your keyword appears 20 times, its density is 5%.
A phrase which your clients search for, and which you use often on your site so as to be relevant for those searches.
An image or word on a web page which, when clicked on, takes the reader to another page. There are usually visual cues to show the reader that the image or word is a link.
Using text links to join a series of pages. Search engine 'robots' and 'spiders' use text links to move from page to page as they collect information about it, so it is wise to allow them to crawl your entire site using text links.
A webmaster who agrees to place a link to your site on their site. Very often, link partners are engaged in reciprocal linking.
Refers to the amount of links to your website. Link popularity is a key factor in high search engine ranking. Webmasters use several methods to increase their link popularity such as link exchange, article PR, link directories and link buying.
A short note in the header of your web page's HTML which describes an aspect of that page. Search engines read meta tags to assess the relevance of a website to a particular search.
A file used to notify the search engine robot which pages on a website should not be indexed. This file is found within your website's root directory on the server.
Some SEO experts are convinced that Google 'sandboxes' new sites. Whenever a new website is identified, its ranking is withheld for some time while Google determines if the site is a credible, genuine and long-term site. This is done to discourage building of SPAM websites.
Search Engine Optimization. A strategy of making your site important and relevant so it can rank high in search results for a specific word.
An online tool which enables you to search for sites which contain a specific phrase or word. The most common search engines are Yahoo, Google and MSN.
Generally refers to unrequested and unwanted email sent in bulk to personal email addresses. It also refers to websites which rank high in search results but don't have useful content. These sites are created to cash in on the high ranking by selling links to other sites and selling advertising space. When such sites are detected by search engines, they are penalized.