Small companies can't ignore the benefits of a dependable CRM solution.
The right CRM system can transform your sales and service departments into well-oiled teams that are adept at converting leads and retaining valuable customers.
But finding a robust CRM at an affordable price can be a challenge. Many CRM solutions are high-end products that require significant infrastructure and upfront investment. SalesForce.com minimizes the pain of CRM implementation with convenient, online CRM solutions specifically designed to meet the needs of small and medium-size companies.
What makes SaleForce.com different?
Salesforce.com describes itself as an enterprise cloud computing company. They have a reputation for being a serious contender in the SaaS solution category. From the company's perspective, one of their unique value propositions is found in the solution's cloud computing platform. Unlike other CRM systems, Salesforce.com requires no software. Instead, services and storage are provided over the Internet where shared resources, software and information are provided to computers and devices on demand.
Salesforce.com serves small business clients through three primary product offerings: The Sales Cloud, the Service Cloud and a design cloud platform called Force.com.
Sales Cloud and Service Cloud
Sales Cloud and Service Cloud are CRM applications for management tasks related to sales and customer service. The Sales Cloud is designed to give your team everything they need to manage your sales cycle and reduce administrative workloads. Using a wide variety of features, your sales personnel have access to lead data, real-time sales updates and collaborative tools that contribute to a team sales approach.
The Service Cloud offers a similarly useful platform for your customer service staff. Features include a single view call center interface, a cross channel knowledge base, powerful analytics and even streamlined integration with popular social media sites like Twitter and Facebook. Although there are many other Service Cloud features to consider, every feature is focused on informing and facilitating real-time conversations with your customers.
Force.com is a platform that gives developers the ability to create rich, collaborative Custom Cloud apps without buying hardware or installing software. This is a proprietary platform and a highly respected development environment for customized apps. The Force.com solution includes a database, security, workflow, user interface, and other tools that facilitate the process of building apps and web sites.