Niche Market Exit Planning Tips
Selling a Back Number Magazines Business
Business sellers have diverse personal and professional goals for the sale of their companies. But no matter what you expect from the sale of your back number magazines business, it's in your best interest to maximize the sales price through the application of proven sales techniques.
Business sellers are notorious for second-guessing themselves about the right time to put their companies up for sale.
If your exit strategy involves selling a back number magazines business these days, sellers need to make a strong case for buyers to purchase at or near the asking price.
An experienced appraiser is part and parcel of a successful back number magazines business sale. By hiring an appraiser to conduct a thorough appraisal of tangible and non-tangible assets prior to listing, you get a measure of the true worth of your business. Although the appraised value of your business may not be the same as the sales price, you gain valuable insight that can be used to your advantage during negotiations. If you're disappointed with the appraiser's estimate of your company's worth, you have the option of seeking a second opinion. However, it's more often the case that you will need to adjust your expectations of your business's value to buyers.
Promoting a back number magazines business Sale
The best back number magazines business sales begin with a carefully planned advertising and promotional strategies. But if you think advertising your back number magazines business will be the same as running a product promotion, think again. Multiple factors complicate business-for-sale advertising, not the least of which is the fact that you don't want your competition to know that your company is on the market. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. Business brokers are skilled at publicizing back number magazines business sales while maintaining the confidentiality that is critical to your business.
Leveraging Seller Concessions
Seller concessions are becoming more commonplace in business-for-sale transactions. The most common seller concession is seller financing. Capital is scarce, causing new entrepreneurs to rely on sellers to finance at least part of the purchase price. As an alternative, clearly state that seller financing is not an option and consider offering other concessions to see the sale through to its completion.
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