March 31, 2020  
 
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Selling a Company

 

Selling a Beach and Cabana Club

Business sellers have diverse personal and professional goals for the sale of their companies. But no matter what you expect from the sale of your beach and cabana club, it's in your best interest to maximize the sales price through the application of proven sales techniques.

The beach and cabana club-for-sale marketplace is a nuanced environment, full of pitfalls for sellers who aren't prepared for its demands.
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Market timing is a constantly moving target. That's why we think it's important for beach and cabana club owners to know that it's possible to sell a business in any economy. To improve sale outcomes, you will simply need to tailor your beach and cabana club to today's buyers.

How to Identify Prospective Buyers

Whether you know it or not, prospective buyers for your beach and cabana club are all around you. In fact, there is a good chance you already know several individuals or companies that might be interested in buying your business for a decent price. We frequently see qualified buyers emerge from the seller's network of business and personal acquaintances. In other cases, sellers take a proactive approach to finding likely buyers and contacting them directly. If possible, steer clear of selling to a competitor if for no other reason than the fact that competitors pay less for beach and cabana clubs than other buyers.

Advantages of Hiring a Broker

A good broker can offer several benefits to business sellers. Right out of the gate, brokers know how to help their clients properly prepare their businesses for a sale. More importantly, brokers have the ability to identify serious buyers and maintain confidentiality throughout the sale process. Typical brokerage rates (a.k.a. success fees) run 10% of the final price - an expense that is usually recouped through a higher sales price and less time on the market.

When to End Negotiations

Negotiations have a way of dragging on forever. But sooner or later, someone needs to bring negotiations to a close. Unfortunately, that responsibility often falls on the seller. In a beach and cabana club sale, a stalled negotiation can be an indication that the deal is dead. At this point in the process, an awareness of negotiation parameters really pays off. If the buyer is unwilling to accept your minimum demands, it's time to end negotiations and move on to the next prospect.

More Info on Business Transitions and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

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