April 3, 2020  
 
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Selling a Birthing Center

Many business leaders say that now isn't the time to try to sell a birthing center. But in reality, now may be the perfect time to sell a birthing center.

You won't find any magic formulas for selling a birthing center, especially while the market is struggling to overcome the perceptions created by a down economy.
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Most birthing centers are good business opportunities, a fact that is not going unnoticed by today's discerning buyers.

Identifying Serious Buyers

Unfortunately, many of the prospects you will encounter aren't serious buyers. As a seller, it's important to separate the tire kickers from the serious buyers as soon as possible. Each tire kicker is an investment of time and energy that could be poured into finding a more qualified prospect. Your business broker can offer insights about how to quickly spot tire kickers. Never provide detailed information about your birthing center until the prospect has been qualified as a serious buyer.

Legal Considerations

It's obvious that you're going to need to hire an attorney to finalize the sale of your birthing center. Tackling the legal nuances and tax ramifications of a sale without a first-rate business lawyer is an invitation for disaster. In some cases, an attorney may also provide assistance in securing long-term leases or vendor contracts to make your birthing center more attractive to buyers. If you don't know an attorney with experience in the business-for-sale market, ask your broker for a referral.

Dealing with Your Emotions

Business sellers sometimes struggle to handle the emotions of a sale. Although you might think you're ready to exit your business, selling and separating from a birthing center scan stir up a range of emotions. It's important to allow yourself time to process your emotions during your exit. At the same time, it's helpful to consult with people who can help limit the influence of your emotions on negotiations and other aspects of the sale process.

More Exit Planning Articles

Given your interest in exit planning and in birthing centers, you might find these additional resources to be of interest.

Marketing a Birthing Center

Entrepreneurial Exit Strategies

How to Sell a Business

Pre-Exit Employee Incentive Programs


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