Most business sellers are interested in disposing of their businesses as quickly as possible. But that's not how a boiler dealers business sale works.
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At Gaebler, we think that's a mistake because with adequate preparation and the right sale strategy, this might be the best time to put your boiler dealers business on the market.
Preparing Your Employees
Business sellers face a dilemma when it comes to their employees. You're concerned about confidentiality, and rightfully so. However, the longer the selling process drags on, the more likely it is that rumors will begin to circulate throughout your workforce. Consider informing your key employees first, followed by the rest of your workforce later in the process. Maintain a positive tone in your conversations and answer your employees questions as completely as you can without jeopardizing the sale.
Timing the Market
Timing is everything when it comes to selling a boiler dealers business. With interest rates at all-time lows, it's easy to see why boiler dealers businesses are an appealing investment opportunity for savvy investors. When the economy recovers there will be more boiler dealers business buyers on the market, but higher interest rates could present challenges. So we see market timing as a concern that can be easily mitigated by applying fundamental sales strategies and adequately preparing your company for buyers.
Tapping Into Business Networks
Today's boiler dealers business buyers can be found in a variety of locations. Online business-for-sale databases like BizBuySell.com offer convenient resources for sellers interested in promoting their business to a broad prospect base. For more targeted lead generation, consider tapping into your network of industry contacts. When leveraging industry relationships for sales prospects, you'll need to be cognizant of the potential for competitors to use knowledge of your sale against you in the marketplace. Your broker may be able to offer strategies for promoting your sale within your network while maintaining some remnant of a confidential sale.
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