Niche Market Exit Planning Tips

Selling a Breath Deodorants Business

We hear from a lot of business owners who are timid about listing their breath deodorants business. Despite the mood of the market, we think there are still opportunities to receive a good price for your breath deodorants business. Here's what you need to know . . .

Dire economic forecasts have forced many breath deodorants business sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.

The business-for-sale market is extremely dynamic. Knowledgeable entrepreneurs understand that market timing isn't nearly as important as other factors in a breath deodorants business sale. To improve sale outcomes, you will simply need to tailor your breath deodorants business to today's buyers.

Selling a Breath Deodorants Business to an Employee

Employee sales have pros and cons. A faithful employee may have the motivation and ability to continue to operate the business. If you need to sell quickly, the timeframe is condensed in an employee sale because you don't need to track down a buyer. Yet most employees lack the means to buy their employer's business at or near the asking price. Most of the time, employees also expect owners to finance a large portion of the sale. So if you aren't willing to finance the sale or need to get top dollar for your breath deodorants business, a sale to an employee is probably not a possibility.

Advertising Your Sale

Successful breath deodorants business sales incorporate comprehensive advertising plans. However, confidentiality and other concerns can present challenges, even for sales professionals. A highly publicized sale creates vulnerabilities that can be exploited by your competitors. Business brokers are skilled at publicizing breath deodorants business sales while maintaining the confidentiality that is critical to your business.

Sale Costs

You'll need to incorporate the cost of the sale into the calculation the minimum price you are willing to receive for your breath deodorants business. Good brokerage takes a 10% success fee off the top of the final sale price. Depending on your circumstances, you may also incur substantial expenses in hiring legal, appraisal and accounting professionals. Furthermore, your time has value, so you may need to include a personal compensation consideration in your expense estimates.

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