Business Exits By Industry
Selling a Cable Television Advertising Business
You've invested time, effort, and creativity into building your cable television advertising business. But the hard work isn't done yet. Before you can make a graceful exit, you will have to invest yourself in your business sale.
The business-for-sale market is just as frustrating for buyers as it is for sellers these days. Although there are plenty of entrepreneurs who want to buy a cable television advertising business, capital restrictions are holding them back.
There are still plenty of cable television advertising business buyers looking for opportunities that present well in the marketplace.
Setting the Stage
Effective cable television advertising business preparation focuses on communicating value to prospective buyers. Professional business brokers understand buyers and know how to properly communicate a cable television advertising business to the marketplace. Specifically, brokers can advise you about the preparation of financial statements and other documents buyers expect to see in a premium cable television advertising business opportunity.
Selecting a Broker
Good business brokers inevitably produce better business sales. No two cable television advertising business sales are alike. That means you'll want to look for a broker who has been around the block and possesses substantial experience selling businesses in the industry. The chemistry you have with your broker is a consideration. If you don't connect with a specific broker, move on to someone else - even if the first broker looks great on paper.
Identifying Serious Buyers
Unfortunately, many of the prospects you will encounter aren't serious buyers. As a seller, it's important to separate the tire kickers from the serious buyers as soon as possible. Each tire kicker is an investment of time and energy that could be poured into finding a more qualified prospect. If you aren't sure what to look for in a serious buyer, ask your broker for advice. Never provide detailed information about your cable television advertising business until the prospect has been qualified as a serious buyer.
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