October 19, 2020  
 
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Selling a Camcorders Business

It's a misconception that no one is buying camcorders businesses these days. Savvy entrepreneurs see camcorders business opportunities as a path to short-term profits and long-term growth. Although final sales prices vary, the best sales combine strategy and hard work to achieve desired outcomes.

Intimidated by a sluggish economy, business buyers are more cautious than ever.
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Despite the conventional wisdom, we believe current economic conditions are right for selling a camcorders business. Here's how to do it . . .

Maintaining Objectivity

Emotions run high during the sale of a camcorders business. Your estimate of your company's worth is probably skewed by your emotions and your close, personal connection to the business. Although it may be a hard pill to swallow, you need to find a way to introduce objectivity into your sale. A business broker can be a valuable resource in right-sizing your expectations and preparing you for market realities.

Working with Appraisers

An experienced appraiser is part and parcel of a successful camcorders business sale. By hiring an appraiser to conduct a thorough appraisal of tangible and non-tangible assets prior to listing, you get a measure of the true worth of your business. Although the appraised value of your business may not be the same as the sales price, you gain valuable insight that can be used to your advantage during negotiations. Following the appraisal, you may choose to delay your sale until you can increase the value of assets and revenue.

Negotiation 101

As a business seller, you have to be at the top of your negotiating game. In a camcorders business sale, knowledge is power -- the more you know about your business and prospective buyers, the easier it is to sway negotiations in your favor. But before you can negotiate effectively, you need to have a clear sense of your minimum sale requirements. If you lack clarity about your goals, you're guaranteed to fall short of achieving of them. If you aren't sure what you need, put negotiations on hold until you gain a clearer understanding of your own deal parameters.

More Exit Planning Articles

Given your interest in exit planning and in camcorders businesses, you might find these additional resources to be of interest.

Selling to Competitors

Marketing a Camcorders Business

How Much Is My Business Worth?


Conversation Board

What challenges have you experienced in selling a camcorders business or are you just getting started? If you have questions or advice to share, we'd love to hear from you!


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