Business sellers are notorious for second-guessing themselves about the right time to put their companies up for sale.
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Does that mean selling your chain saw sales and service business will be a piece of cake? No -- but you might be surprised to learn that the chain saw sales and service businesses that are selling these days are finding success though simple, common sense selling strategies.
Preparing for What's Next
What will happen if your chain saw sales and service business is a success? If you aren't sure what's next, you could be in trouble because future plans and selling strategy are inextricably connected. In today's market, many buyers expect seller financing - a concession that might not be a possibility for sellers whose next step requires the entire proceeds at the time of the sale.
Leveraging Industry Connections
There are a lot of different places to look for chain saw sales and service business buyers. To advertise your sale to the widest possible audience, consider a listing on BizBuySell.com or other top online business-for-sale listing sites. For more targeted lead generation, consider tapping into your network of industry contacts. The downside of industry networks is that it leaves your company vulnerable to exploitation by competitors. Use good sense in restricting the flow of information within the industry and focusing your efforts toward trusted industry allies.
Negotiating Your Sale
As a business seller, you have to be at the top of your negotiating game. More often than not, the person with the most knowledge will come out on top in a chain saw sales and service business negotiation. But before you can negotiate effectively, you need to have a clear sense of your minimum sale requirements. If you lack clarity about your goals, you're guaranteed to fall short of achieving of them. Consult with a broker, advisor, or negotiation team to clarify your expectations and devise a negotiation strategy.
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