You won't find any magic formulas for selling a choreographers business, especially while the market is struggling to overcome the perceptions created by a down economy.
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The business-for-sale market is extremely dynamic. Knowledgeable entrepreneurs understand that market timing isn't nearly as important as other factors in a choreographers business sale. To improve sale outcomes, you will simply need to tailor your choreographers business to today's buyers.
Family Business Sale Tips
There is no easy way to sell a choreographers business, not even to a family member. Often, a sale to a family member creates fractures within the family. Unless you have agreed to treat the family member like any other buyer, the risk of hard feelings among other potential heirs or family members is high. If possible, discuss a long-term, generational transition with the entire family and seek the advice of a professional consultant.
Broker vs. No Broker
When selling a choreographers business, you have two choices: Hire a broker to facilitate the sale or perform the sale unassisted. Is there a cost associated with hiring a broker? Sure - about 10% of the final sale prices. But a good broker will make selling your choreographers business much less painful. You can also expect to receive a higher sales price for your business in a broker-assisted deal.
Promoting a choreographers business Sale
Successful choreographers business sales listings are intentionally promoted to the right prospects. But if you think advertising your choreographers business will be the same as running a product promotion, think again. Multiple factors complicate business-for-sale advertising, not the least of which is the fact that you don't want your competition to know that your company is on the market. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. Business brokers are skilled at publicizing choreographers business sales while maintaining the confidentiality that is critical to your business.
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