December 4, 2020  
 
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Selling a Coupons Business

Many business leaders say that now isn't the time to try to sell a coupons business. At Gaebler, we think it's a great time to sell a coupons business. Here's why . . ..

Despite your best intentions, great business sales don't happen overnight.
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Eventually, it will the time will come to exit your business. When that happens, your future plans will be dependent on your ability to receive the highest possible sale price for your coupons business.

Handling Unexpected Outcomes

Every business seller dreams of a fast sale and a fat payday. But it's highly unlikely that the sale will meet all of your expectations, especially if your initial estimates were created without the benefit of a solid appraisal or market knowledge. Sometimes, sellers need to readjust their expectations to accommodate market realties. If buyers don't seem to be willing to meet your expectations, consult with your broker to modify your strategy and market approach.

Timing the Market

Now may be the best time to sell a coupons business. Although the economy is generally struggling, low interest rates make coupons businesses more attractive to entrepreneurs who want to get in the game. Sooner or later, rates will rise, increasing the risk for prospective buyers of coupons businesses. Market conditions can be intimidating. But your larger concern should be whether or not your business is ready to be presented to qualified sale prospects.

Preparing Your Employees

As a business owner, you want to keep you employees informed about your plans; as a seller it's in your best interest to keep your employees in the dark for as long as possible. The more people who know that the business is on the market, the riskier the sale becomes. However, the longer the selling process drags on, the more likely it is that rumors will begin to circulate throughout your workforce. When that happens, it's best to have a frank conversation with your team rather than allowing rumors to circulate through the organization. Your employees will undoubtedly have many questions about their future with the company. Try to answer their questions to the best of your ability, but avoid making any promises that you are not authorized to make.

More Exit Planning Articles

Given your interest in exit planning and in coupons businesses, you might find these additional resources to be of interest.

How to Sell a Business

Marketing a Coupons Business

Pros and Cons of Using Business Brokers


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