January 15, 2021  
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Selling a Company


Selling a Dairy Equipment and Supplies Business

Selling a dairy equipment and supplies business doesn't happen overnight. It takes a deliberate process to get top dollar for your company.

Dire economic forecasts have forced many dairy equipment and supplies business sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.
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The economy hasn't squashed the market for dairy equipment and supplies businesses. Like always, unprofitable and poorly positioned businesses struggle to find buyers while sellers who have invested time and effort to prepare their sale are being rewarded in the marketplace.

Buyer Identification

It's difficult to predict where the buyer of your dairy equipment and supplies business will come from. So you'll need to take a diverse approach to identifying prospective buyers. Although it's helpful to target promotional tactics to likely buyers, allow for some exposure to the broader market. Sellers should also recognize the value of promoting their sale in trusted business networks, carefully balancing the need for confidentiality with the promotional potential of their contact base.

Handling Unexpected Outcomes

Every business seller dreams of a fast sale and a fat payday. However, no one told the marketplace about your expectations. The outcome of your sale will be determined by market forces - not by your personal circumstances or desires. Despite your best efforts, you need to prepare yourself for the possibility of receiving less than you expected from the sale of your dairy equipment and supplies business. If price is the most important outcome, you may need to agree to seller financing or other concessions. If a fast sale is the highest priority, you may need to lower the asking price to quickly capture the attention of the marketplace.

What to Expect in a Dairy Equipment & Supplies Business Sale

Prepare yourself to feel a broad range of emotions when you sell a dairy equipment and supplies business. From hopefulness to remorse, it's all part of exiting of your company. Many sellers experience discouragement during a long sale process. Accurate expectations, a solid strategy and a strong support system can be valuable resources for coping with the personal impact of the sale.

More Exit Planning Articles

Given your interest in exit planning and in dairy equipment and supplies businesses, you might find these additional resources to be of interest.

Marketing a Dairy Equipment and Supplies Business

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Pros and Cons of Using Business Brokers

How Much Is My Business Worth?

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