September 23, 2020  
 
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Selling a Desktop Publishing Business

You've learned a lot during your tenure as a desktop publishing business owner. Before you walk away, you have one more challenge to overcome: A successful and profitable business sale.

Selling a desktop publishing business? You'll need to be prepared to address a variety of challenges that are common in the business-for-sale marketplace.
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Undaunted by economic conditions, many desktop publishing business sellers are achieving their sale goals through deliberate sale strategies.

How to Work with Business Brokers

Brokerage is a mainstay of the business-for-sale marketplace. Brokers routinely work with desktop publishing business owners to achieve desired outcomes and deliver a successful sale as quickly as possible. Brokerage doesn't replace the seller's requirement to be involved in the sale; it augments the seller's efforts and creates a more seamless sale process. Successfully brokered sales are based on solid relationships between brokers and sellers as well as the strict execution of a common selling strategy.

Promoting a desktop publishing business Sale

Successful desktop publishing business sales incorporate comprehensive advertising plans. However, confidentiality and other concerns can present challenges, even for sales professionals. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. There are multiple ways to promote a desktop publishing business sale, many of which require the assistance of a professional business broker.

Turning the Tables: Buyer Concessions

Most desktop publishing business sellers realize they will need to offer concessions to sell their businesses. But for every concession you grant, there may be an opportunity to obtain a concession from the buyer. Although this scenario frequently plays out around seller financed deals, it's possible to push for a higher sales price or other form of compensation if you agree to mentor the buyer for a specified period of time. You can also choose to exclude certain items like equipment or inventory from the deal if the buyer isn't willing to meet your price expectations. By selling excluded assets on the secondary market, you can compensate for an anemic sale price.

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We think you may find these additional resources to be of interest.

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Pros and Cons of Using Business Brokers


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Do you have any tips on selling desktop publishing businesses? If so, we'd love to hear from you!


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