September 26, 2020  
 
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Selling a Company

 

Selling a Directory and Guide Advertising Business

Business-for-sale markets are susceptible to a variety of influences. As you know, the directory and guide advertising business industry has seen more than its share of fluctuations in business values. Many sellers have exited their companies under less-than-ideal circumstances. Yet it's still possible to achieve personal and professional goals when selling a directory and guide advertising business during challenging economic times.

Waiting for better economic times to sell your company? That's a common anthem in the small business community.
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In order to market a directory and guide advertising business these days, business sellers may need to apply a combination of incentives and techniques.

Advertising Your Sale

Successful directory and guide advertising business sales begin with a carefully planned advertising and promotional strategies. However, confidentiality and other concerns can present challenges, even for sales professionals. The knowledge that your business is being sold almost always converts into negative PR with your customers and vendors. There are multiple ways to promote a directory and guide advertising business sale, many of which require the assistance of a professional business broker.

Should I Hire a Business Broker?

The decision of whether or not to hire a business broker should never be taken lightly. Although brokerage fees can be substantial, the right broker can reduce the amount of time your directory and guide advertising business sits on the market. You can also expect to receive a higher sales price for your business in a broker-assisted deal.

Selling to a Family Member

There is no easy way to sell a directory and guide advertising business, not even to a family member. In fact, selling your directory and guide advertising business to a family member can quickly become a no-win proposition. Whether you offer the family member special concessions or not, either the buyer or other family members may take offense. If possible, discuss a long-term, generational transition with the entire family and seek the advice of a professional consultant.

More Exit Planning Articles

Given your interest in exit planning and in directory and guide advertising businesses, you might find these additional resources to be of interest.

Marketing a Directory and Guide Advertising Business

Five Tips for Maximizing Your Business Sale Price

How To Choose An Investment Banker

Pros and Cons of Using Business Brokers


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