November 29, 2020  
 
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Selling a Facial Skin Care and Treatment Business

We hear from a lot of business owners who are timid about listing their facial skin care and treatment business. Despite the mood of the market, we think there are still opportunities to receive a good price for your facial skin care and treatment business. Here's what you need to know . . .

In a down economy, many facial skin care and treatment business sellers wait to list their businesses until they see signs that the economy has rebounded, making it difficult to accurately evaluate the number of facial skin care and treatment businesses that are actually for sale.
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Undaunted by economic conditions, many facial skin care and treatment business sellers are achieving their sale goals through deliberate sale strategies.

Finding Prospects

Many sellers don't realize how many prospective buyers there are for their businesses. We frequently see qualified buyers emerge from the seller's network of business and personal acquaintances. In other cases, sellers take a proactive approach to finding likely buyers and contacting them directly. If you aren't generating interest in the general marketplace, consider approaching companies that sell complementary products or are closely situated in your supply chain.

The Case for Confidentiality

Confidentiality determines risk in the business-for-sale marketplace. A low-key selling strategy is a low risk activity because you can control who does (and doesn't) know that your business is on the market. Eventually, word will leak out. When that happens, it can damage your standing with customers and vendors. Although it can be difficult, it's important to strike a balance between confidentiality and sale promotion. Brokers and consultants can mitigate the risk by implementing confidential sale techniques.

Post-Sale Details

As your facial skin care and treatment businesssale nears completion, there is a lot of work remaining to be done. Handing over the keys and saying goodbye to your employees is easier said than done, and requires thoughtful consideration prior to closing. You, your employees and the buyer all have a stake in making sure the sale ends as smoothly as possible. If possible, work with the buyer to create a transition strategy that minimizes the impact on the business and your workforce.

More Exit Planning Articles

Ready to learn more? You may find these additional resources to be of interest.

Entrepreneurial Exit Strategies

Marketing a Facial Skin Care and Treatment Business

How to Sell a Business


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