December 4, 2020  
 
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How to Sell to a Business

 

Selling a Food Products Retail Business

Economic uncertainty influences the timing of many food products retail business sales. But based on what we're seeing in the business-for-sale marketplace, we don't think economic conditions should deter you from putting your food products retail business on the market.

Dire economic forecasts have forced many food products retail business sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.
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If you're looking for a reason to wait to put your business on the market, you'll find it. Any food products retail business can be sold at any time -- you just need to know how to influence the right buyers.

Sale Preparations for Your Food Products Retail Business

The outcome of a business sale is largely determined prior to a market listing. Profitable food products retail business listings are the culmination of a preparation process that began months or even years ahead of time. Branding, market positioning, and revenue growth take time, but they directly influence the price your food products retail business will command in the marketplace. But your efforts to improve your company's position and profitability will only be effective if you invest similar effort into the preparation of accurate financial statements for buyers.

Handling Unexpected Outcomes

When you made the decision to sell your food products retail business, you had a specific set of outcomes in mind. However, no one told the marketplace about your expectations. The outcome of your sale will be determined by market forces - not by your personal circumstances or desires. Despite your best efforts, you need to prepare yourself for the possibility of receiving less than you expected from the sale of your food products retail business. If buyers don't seem to be willing to meet your expectations, consult with your broker to modify your strategy and market approach.

Identifying Serious Buyers

Unfortunately, many of the prospects you will encounter aren't serious buyers. Selling a business is hard enough. You can't afford to waste time on prospects that have no chance of turning their interest into an actual purchase. If you aren't sure what to look for in a serious buyer, ask your broker for advice. Never provide detailed information about your food products retail business until the prospect has been qualified as a serious buyer.

More Info on Business Transitions and Related Articles

Given your interest in exit planning and in food products retail businesses, you might find these additional resources to be of interest.

Marketing a Food Products Retail Business

Pros and Cons of Using Business Brokers


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