November 29, 2020  
 
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Selling a Gift Reminders Business

We hear from a lot of business owners who are timid about listing their gift reminders business. Despite the mood of the market, we think there are still opportunities to receive a good price for your gift reminders business. Here's what you need to know . . .

Business buyers are a timid lot, even more so now that they are facing an uncertain economic landscape.
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If your exit strategy involves selling a gift reminders business now, sellers need to make a strong case for buyers to purchase at or near the asking price.

When Is the Right Time to Sell?

When is it the right time to sell your gift reminders business? If you're asking the question, now may be the time to put your business on the market. Some experts are telling gift reminders business sellers to put their plans on hold until the economy fully rebounds. We aren't nearly as pessimistic about the gift reminders business marketplace. The inventory of what we consider to be quality gift reminders businesses is actually low right now and there is room for the right sellers to realize substantial gains with investment-conscious buyers.

Finding Gift Reminders Business Buyers

Qualified gift reminders business buyers come from a range of sources and backgrounds. Avoid pigeon-holing your search to a single buyer category. Although it's helpful to target promotional tactics to likely buyers, allow for some exposure to the broader market. Sellers should also recognize the value of promoting their sale in trusted business networks, carefully balancing the need for confidentiality with the promotional potential of their contact base.

Working with Appraisers

Next to your broker, a skilled appraiser is the person most capable of adding value to the price of your gift reminders business. Leading industry appraisers equip sellers with a value gauge that can be accessed during negotiations. If you're disappointed with the appraiser's estimate of your company's worth, you have the option of seeking a second opinion. However, it's more often the case that you will need to adjust your expectations of your business's value to buyers.

More Info on Business Transitions and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Marketing a Gift Reminders Business

Pre-Exit Employee Incentive Programs

Entrepreneurial Exit Strategies

Selling to Competitors


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