Exit Planning Tips

Selling a Health Care Computer Applications Business

A good business is about more than dollars and sense. To make your health care computer applications business what it is today, you've had to fully invest yourself in its success. But the hard work isn't done yet. Before you can make a graceful exit, you will have to invest yourself in your business sale.

Personal and professional concerns surround the sale of a health care computer applications business. In our experience, a common owner concern is how the sale will affect customers and employees.

Success is a factor of preparation, execution and a keen eye for the market. Since your future goals depend on the outcome of your sale, you'll need to have your head in the game from Day One.

How to Skillfully Address Buyer Concerns

Buyers can present challenges, especially during the due diligence stage. It's completely normal for health care computer applications business sellers to be asked pointed questions during due diligence. Avoid answering buyer concerns with vague generalities. Instead, be as specific as possible, even if it means doing additional research before offering a response. If due diligence drags on too long, your broker may need to intervene.

Advertising Your Sale

Successful health care computer applications business sales incorporate comprehensive advertising plans. However, confidentiality and other concerns can present challenges, even for sales professionals. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. Business brokers are skilled at publicizing health care computer applications business sales while maintaining the confidentiality that is critical to your business.

The Best Person to Sell Your Health Care Computer Applications Business

An unassisted business sale is a double-edged sword. Few people know your business as well as you do. But your knowledge and personal insights about the health care computer applications business are also the problem. Nearly all sellers have an inflated sense of their company's value. At a minimum, conduct an independent appraisal of the health care computer applications business to gain an objective sense of fair market value.

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