October 22, 2020  
 
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Selling a Lawn and Garden Outdoor Power Equipment Business

You've learned a lot during your tenure as a lawn and garden outdoor power equipment business owner. The next step is to position your business for the demands of the business-for-sale marketplace.

Intimidated by a sluggish economy, business buyers are more cautious than ever.
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Yet what many sellers don't appreciate is that a down economy can present the perfect opportunity to sell a lawn and garden outdoor power equipment business.

Average Timeframes

It's rarely possible to sell a lawn and garden outdoor power equipment business in a month or two. Unfortunately, there are no hard and fast rules about the length of time your business will be on the market. Pricing plays a role in sale length, but there are no guarantees that a fairly priced business will sell quickly. Before you can list your lawn and garden outdoor power equipment business, you'll need to invest as much as a year in preparing it for prospective buyers. In a good market, an attractive lawn and garden outdoor power equipment business can sell in as little as a few months, although it can take more than a year to find the right buyer after the business is listed.

The Case for Confidentiality

Highly publicized lawn and garden outdoor power equipment business sales are risky lawn and garden outdoor power equipment businesssales. A low-key selling strategy is a low risk activity because you can control who does (and doesn't) know that your business is on the market. Eventually, word will leak out. When that happens, it can damage your standing with customers and vendors. Maintaining confidentiality isn't easy, but without it you won't get top dollar for your business. In a worse case scenario, a profitable lawn and garden outdoor power equipment business can be reduced to one that is struggling to survive. Brokers and consultants can mitigate the risk by implementing confidential sale techniques.

Leveraging Industry Connections

These days, lawn and garden outdoor power equipment business buyers are an extremely diverse group with backgrounds in and outside of the industry. Online business-for-sale databases like BizBuySell.com offer convenient resources for sellers interested in promoting their business to a broad prospect base. For more targeted lead generation, consider tapping into your network of industry contacts. When leveraging industry relationships for sales prospects, you'll need to be cognizant of the potential for competitors to use knowledge of your sale against you in the marketplace. Use good sense in restricting the flow of information within the industry and focusing your efforts toward trusted industry allies.

More Info on Business Transitions and Related Articles

Given your interest in exit planning and in lawn and garden outdoor power equipment businesses, you might find these additional resources to be of interest.

Marketing a Lawn and Garden Outdoor Power Equipment Business

Five Tips for Maximizing Your Business Sale Price

Selling to Competitors

Selling Part of a Business


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