Dire economic forecasts have forced many massage equipment and supplies business sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.
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Eventually, it will the time will come to exit your business. And when that day arrives, you need to know how to sell your massage equipment and supplies business in a way that achieves positive outcomes for you and the business.
Sweetening the Deal
Today's massage equipment and supplies business buyers expect sellers to offer concessions to persuade them to close the deal. Concessions can consist of non-cash as well as cash incentives. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. A limited amount of training and mentoring may seem inconsequential to you, but to a young massage equipment and supplies business owner, they can be critical launching points for their ownership journey.
There is a lot of work that needs to be done before you're ready to sell your massage equipment and supplies business. Perhaps the most important pre-sale consideration is to right-size your expectations to the realities of the market. After you have consulted with a business broker to right size your expectations, you'll need to add several items to your checklist, including financial statement preparation, pre-sale appraisals, financial planning, market positioning and other tasks designed to communicate value to prospective buyers.
Tips for Working with A Business Broker
Brokerage is a mainstay of the business-for-sale marketplace. Brokerage is particularly common in the massage equipment and supplies business-for-sale market, where aggressive selling strategies are the norm. But a good broker doesn't relieve your responsibility for contributing to the sale process. Like it or not, you are going to be an integral player in the sale of your massage equipment and supplies business. To maximize your broker's potential, conduct periodic consultations throughout the process and deliver requested information as quickly as possible.
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