September 28, 2020  
 
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Selling a Company

 

Selling a Massage Equipment and Supplies Business

Selling a massage equipment and supplies business doesn't happen overnight. It takes a deliberate process to get top dollar for your company.

Dire economic forecasts have forced many massage equipment and supplies business sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.
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Eventually, it will the time will come to exit your business. And when that day arrives, you need to know how to sell your massage equipment and supplies business in a way that achieves positive outcomes for you and the business.

Sweetening the Deal

Today's massage equipment and supplies business buyers expect sellers to offer concessions to persuade them to close the deal. Concessions can consist of non-cash as well as cash incentives. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. A limited amount of training and mentoring may seem inconsequential to you, but to a young massage equipment and supplies business owner, they can be critical launching points for their ownership journey.

Pre-Sale Checklist

There is a lot of work that needs to be done before you're ready to sell your massage equipment and supplies business. Perhaps the most important pre-sale consideration is to right-size your expectations to the realities of the market. After you have consulted with a business broker to right size your expectations, you'll need to add several items to your checklist, including financial statement preparation, pre-sale appraisals, financial planning, market positioning and other tasks designed to communicate value to prospective buyers.

Tips for Working with A Business Broker

Brokerage is a mainstay of the business-for-sale marketplace. Brokerage is particularly common in the massage equipment and supplies business-for-sale market, where aggressive selling strategies are the norm. But a good broker doesn't relieve your responsibility for contributing to the sale process. Like it or not, you are going to be an integral player in the sale of your massage equipment and supplies business. To maximize your broker's potential, conduct periodic consultations throughout the process and deliver requested information as quickly as possible.

More Info on Business Transitions and Related Articles

Given your interest in exit planning and in massage equipment and supplies businesses, you might find these additional resources to be of interest.

What Does a Business Broker Charge?

Marketing a Massage Equipment and Supplies Business

Entrepreneurial Exit Strategies


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Do you have any tips on selling massage equipment and supplies businesses? If so, we'd love to hear from you!


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If starting a massage equipment and supplies business is on your agenda, these guides will help you get started:

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