October 25, 2020  
 
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Selling a Massage and Bodywork Business

The decision to sell your massage and bodywork business isn't something that should be taken lightly, especially these days. If a business exit is on the horizon, you'll want to check out our suggestions for staying ahead of the market.

According to the experts, there is currently a large volume of shadow inventory in the massage and bodywork business market -- businesses that are waiting to be listed until the economy recovers.
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Despite the conventional wisdom, we believe current economic conditions are right for selling a massage and bodywork business. With the right information and strategy, you could be well on your way to a successful sale

Preparing Family Members

Since your business was a family affair, your family members should also be involved in its sale Unfortunately, families often experience turmoil during a sale even when the primary owner is convinced it's the right decision. The sale of the business will likely result in new family dynamics. To keep the family intact, the sale of a massage and bodywork business has to include ample communication and shared decision-making.

After the Sale

The way you exit your massage and bodywork business is just as important as the way you sell it. The transition to the new owner, the distribution of sale proceeds and other issues can weigh heavily on sellers. If there are pending details that still need to ironed out, address them ASAP to ensure a smooth closing and transition.

Dealing with Tire Kickers

Unfortunately, many of the prospects you will encounter aren't serious buyers. As a seller, it's important to separate the tire kickers from the serious buyers as soon as possible. Each tire kicker is an investment of time and energy that could be poured into finding a more qualified prospect. Your business broker can offer insights about how to quickly spot tire kickers. Never provide detailed information about your massage and bodywork business until the prospect has been qualified as a serious buyer.

More Exit Planning Articles

Given your interest in exit planning and in massage and bodywork businesses, you might find these additional resources to be of interest.

Marketing a Massage and Bodywork Business

How to Sell a Business

What Does a Business Broker Charge?

How Much Is My Business Worth?


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What challenges have you experienced in selling a massage and bodywork business or are you just getting started? If you have questions or advice to share, we'd love to hear from you!


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