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Business Exit Planning

Selling a Mayonnaise and Salad Dressings Business

We hear from a lot of business owners who are timid about listing their mayonnaise and salad dressings business. Despite the mood of the market, we think there are still opportunities to receive a good price for your mayonnaise and salad dressings business. Here's what you need to know . . .

The mayonnaise and salad dressings business-for-sale marketplace is a nuanced environment, full of pitfalls for sellers who aren't prepared for its demands.

Many business owners don't know that mayonnaise and salad dressings businesses are still a hot commodity, to the extent that sellers have properly prepared them for the marketplace.

Negotiation 101

It's critical to negotiate from a position of strength. Information is the key to a great mayonnaise and salad dressings business negotiation. But great negotiation begins with knowing yourself. What is the realistic price range for your mayonnaise and salad dressings business? What is the minimum amount you're willing to settle on? Are you willing to offer seller financing or other concessions to close the deal? If you can't answer these questions, you're simply not ready to sit down at the negotiation table yet. If you aren't sure what you need, put negotiations on hold until you gain a clearer understanding of your own deal parameters.

The Best Person to Sell Your Mayonnaise & Salad Dressings Business

There are benefits and drawbacks to handling the sale of your mayonnaise and salad dressings business on your own. Few people know your business as well as you do. But your knowledge and personal insights about the mayonnaise and salad dressings business are also the problem. You see your company's potential. But buyers don't pay for potential - they pay for current market value. At a minimum, conduct an independent appraisal of the mayonnaise and salad dressings business to gain an objective sense of fair market value.

Finding Prospects

Still looking for prospective buyers for your business? You probably already know several parties with an interest in acquiring your company. We frequently see qualified buyers emerge from the seller's network of business and personal acquaintances. In other cases, sellers take a proactive approach to finding likely buyers and contacting them directly. Competitors may seem like natural prospects and they are. The downside is that they won't pay top dollar and will probably absorb your company into their own.

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