Mastering Niche Market Exit Planning

Selling a Naturotherapists Business

Selling a naturotherapists business doesn't happen overnight. It takes a deliberate process to get top dollar for your company.

Personal and professional concerns surround the sale of a naturotherapists business. In our experience, a common owner concern is how the sale will affect customers and employees.

The economy hasn't squashed the market for naturotherapists businesses. Like always, unprofitable and poorly positioned businesses struggle to find buyers while sellers who have invested time and effort to prepare their sale are being rewarded in the marketplace.

Sale Costs

You'll need to incorporate the cost of the sale into the calculation the minimum price you are willing to receive for your naturotherapists business. Hiring a broker is a mixed bag because although brokers can increase the sale price, they also take a 10% fee. Professional consultations can also represent a significant expense during the course of a naturotherapists business sale. Furthermore, your time has value, so you may need to include a personal compensation consideration in your expense estimates.

Why Confidentiality Matters

Highly publicized naturotherapists business sales are risky naturotherapists businesssales. If you are rigorous about maintaining a confidential sale, there is little risk in putting your naturotherapists business on the market. But if word leaks out to the wrong people, your competitors can use that information to steal business and damage your credibility. Successful sales walk a fine line between total confidentiality and aggressive promotion. Brokers and consultants can mitigate the risk by implementing confidential sale techniques.

How to Identify Prospective Buyers

Whether you know it or not, prospective buyers for your naturotherapists business are all around you. In fact, there is a good chance you already know several individuals or companies that might be interested in buying your business for a decent price. We frequently see qualified buyers emerge from the seller's network of business and personal acquaintances. In other cases, sellers take a proactive approach to finding likely buyers and contacting them directly. Competitors may seem like natural prospects and they are. The downside is that they won't pay top dollar and will probably absorb your company into their own.

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